INTRODUCTION TO GAOXIAN
Who we are and what we do
GAOXIAN
Make more people use high quality integrated wire products.
Gaoxian is a brand under Guangdong Gao Hong Meixian Information Technology Co., Ltd. was established in Luogang Science City high-tech industrial park, with production lines located in Dongguan. It is a new type communication technology company that produces integrated wire products. Gaoxian has leading qualifications in China in designing and manufacturing wire products. The company always produces in a way that is higher than national standards, leads products with technology, promotes services with professionalism and is famous in the industry for high quality.
Slogan, Vision
Mesh, connection, future.
If you're afraid of doing it again, use this method.
Let more people use high-quality integrated wire products.
Products
We specialize
Enter product name
Cat6 UTP Patch Cord
Patch Cord protects Cat6A
UTP Cat5e cable
Cat5e UTP Cable(GC series)
Jack Cat5e UTP Keystone
Cat5e UTP Keystone jack (no tools required)
The Keystone Jack is Cat6 protected
Cat6 UTP Keystone jack
Meet our team
The faces representing our Company
Jack Wang
Business owners
Qian Hu
Art director
Hayden Zhang
Marketing director
Rudolph Quan
Creative director
Yuri Su
Technical director
Pengxiong Wang
finance director
Trust our experience!
Branding
Branding is an important part of the five factors, on the one hand is brand tension, on the other hand is from the user side to raise awareness of agents to make it easier to sell products, on the other hand is to increase engagement. user's bundle.
Sales Channel
Channel coverage directly determines the size of the brand in the end market, and all subsequent commercial activity is based on sales generated from channel coverage.
R&D
R&D is the core of a company, the company uses developed products as a means to contact the market and users, R&D directly determines the image of the brand in the market. Good products are always the most core competitiveness.
Supply chain
A good supply chain and continuous process optimization and improvement are at the core of controlling prices and improving quality. High quality products with competitive prices are good for users and dealers.
Service
Quick service response is an important factor that helps the company gain a foothold in the market, no matter the dealer or customer uses the product or other aspects of the problem all the time, the quick service response will becomes a big plus!
2014 - Establishment date
2017 - Research and Development
2019- Factory
Established Manufacturing Factory
We clearly understand that relying on marketing strategies alone will not take us far. Developing a brand must include five key elements: brand, technology research and development, supply chain, services and channels. This year, Gaoxian launched second-generation product updates and expanded its national channel strategy, starting with Nanchang as the first move. Important events include:
– January 18, Gaoxian Future Summit held at Hilton in Science City.
– June 30, Gaoxian introduced second generation product updates and carried out VI rebuild.
– July 26, Gaoxian X Future New Product Launch Ceremony was held at Hilton in Tianhe District, Guangzhou.
– On August 10, Gaoxian started its first national construction project in Nanchang, Jiangxi.
– On December 17, Gaoxian was awarded the 2019 Emerging Brand Award in the cable field, achieving recognition from one thousand cable projects.
These steps, including the establishment of a factory in Dongguan and holding various key events, are part of Gaoxian's comprehensive strategy to strengthen the brand, innovate in product development and expand market scope nationwide.
2021 - Expansion
Expand into national market
With the launch of the first generation of the Gaoxian series of tools, the company's national distributors now cover all provinces and cities in China. Gaoxian invited Professor Wang Gongru, a leading expert on comprehensive cabling systems in China, to train the company's national dealer partners. Key milestones include:
– Gaoxian National Conference in Xi'an and participation in Shenzhen Security Exhibition (Anbo Conference), along with dozens of offline technical exchange meetings held nationwide, have emphasized Gaoxian's commitment in expanding markets and developing expertise.
– Research and development costs account for 10% of annual sales, highlighting Gaoxian's investment in innovation.
– On July 29, Professor Wang Gongru conducted a closed training session for Gaoxian's national distributors at Xi'an Jiaotong University, emphasizing the importance of expertise in comprehensive cabling systems .
– On July 30, the National Distributor Conference “Afraid to Remake, Use” was held at Furong Pavilion in Xi'an, focusing on product reliability and efficiency.
– On August 1, the campaign “Afraid to do it again, use it” and the first battle of the Hundred Cities National Weak Power Upgrade Plan were launched at Guangzhou Hilton, marking an initiative strategy to improve infrastructure nationwide.
– October 21, Gaoxian participated in the biennial Shenzhen Security Exhibition, introducing the latest innovations and consolidating its presence in the industry.
– On December 9, Gaoxian was awarded the 2021 Comprehensive Cable Excellence Brand Award, recognizing the company's excellence in this field.
– On December 30, the selection of a new factory location in Dongguan was completed, paving the way for further expansion of production capacity.
These efforts reflect Gaoxian's strategic approach to national market expansion, emphasizing professional development, innovation and commitment to quality.
2023 - New products
Launching new products of the accessory line
A national distributor conference and new product launch event was held to introduce the new range of accessories. This event marks an important milestone for the company, demonstrating its commitment to innovation and its continuous efforts in expanding its product portfolio to meet diverse market needs. The conference created an opportunity for distributors across the country to gather, learn about new products and discuss market penetration and sales growth strategies.
2015 - Product ++
2016 - Breakthrough
2017 - R&D
2018 - Discovery
Explore Gaoxian's marketing strategies
We started thinking deeply and hands-on about how manufacturers, distributors, engineering contractors, system integrators and consumers can integrate. What are their pain points? With the development of the economy, what kind of basic network infrastructure do we need to build? What are the current pain points in our industry? How can we help them grow? This year, by combining the development of mobile internet, we explored a marketing strategy suitable for Gaoxian, integrating mobile internet with offline physical entities. The number of agents in Guangzhou has increased from one to more than a dozen. We know that Gaoxian's brand philosophy can definitely help more distributors and engineering contractors achieve their dreams and enable more consumers to use high-quality comprehensive cable products.
2019- Factory
Establishing a Production Factory
We are well aware that relying solely on marketing strategies won't take us far. The development of a brand must encompass five key elements: brand, technology research and development, supply chain, service, and channels. This year, Gaoxian launched its second-generation product updates and expanded its national channel strategy, starting with Nanchang as the first move. Significant events included:
– On January 18th, the Gaoxian Future Summit was held at the Hilton in Science City.
– On June 30th, Gaoxian introduced the second-generation product updates and undertook a VI rebuild.
– On July 26th, the Gaoxian X Future New Product Launch was held at the Hilton in Guangzhou's Tianhe district.
– On August 10th, Gaoxian initiated its first national construction project in Nanchang, Jiangxi.
– On December 17th, Gaoxian was awarded the 2019 Emerging Brand Award in cabling, achieving recognition from a thousand cabling projects.
These steps, including the establishment of a factory in Dongguan and hosting various significant events, were part of Gaoxian's comprehensive strategy to strengthen its brand, innovate in product development, and expand its market reach across the country.
2020 - Training
Enhance the dissemination of professional knowledge
From July 2019 to July 2020, Gaoxian's national distributors exceeded 100. We clearly understand that only when our partners are professional can they spread the idea of professionalism to more technical merchants. In July, the Chongqing Gaoxian National Conference was held, focusing on integrating learning with the market. Key events during this period include:
– On February 4, the nationwide epidemic began, impacting operations and requiring adjustments.
– On April 13, Gaoxian held the first quarterly national channel co-building event of the year, adapting to the challenges caused by the epidemic.
– July 27, Gaoxian Target National Distributor Conference convened at Marriott in Chongqing, emphasizing strategic focus and professional development.
– On August 10, the third quarter national channel co-building event was held, further reinforcing Gaoxian's commitment to strengthening its distribution network.
– On December 10, Gaoxian was awarded the 2020 Engineering Dealer Recommended Brand Award, recognizing the company's efforts in building its network of expertise and its impact on the industry.
These initiatives highlight Gaoxian's dedication to enhancing the expertise of its partners and promoting professional standards across the industry, even in the face of challenges such as a nationwide epidemic .
2021 - Expanding
Expanding into the National Market
With the launch of Gaoxian's first generation of tool series, its national distributors now span across all provinces in China. Gaoxian invited Professor Wang Gongru, a leading authority in comprehensive cabling in China, to train its national agency partners. Significant milestones included:
– The Gaoxian National Conference in Xi'an and participation in the Shenzhen Security Expo (Anbo Conference), along with dozens of offline technical exchange meetings held nationally, emphasized Gaoxian's commitment to market expansion and professional development.
– Research and development expenditures accounted for 10% of the annual sales, highlighting Gaoxian's investment in innovation.
– On July 29th, Professor Wang Gongru conducted a closed training session for Gaoxian's national distributors at Xi'an Jiaotong University, emphasizing the importance of expertise in comprehensive cabling.
– On July 30th, the “Fear of Rework, Use It” National Distributor Conference was held at the Furong Pavilion in Xi'an, focusing on product reliability and efficiency.
– On August 1st, the “Fear of Rework, Use It” campaign and the first battle of the National Hundred Cities Weak Electricity Upgrade Plan were launched at the Guangzhou Hilton, marking a strategic initiative to improve infrastructure across the country.
– On October 21st, Gaoxian participated in the biennial Shenzhen Security Expo, showcasing its latest innovations and strengthening its industry presence.
– On December 9th, Gaoxian was awarded the 2021 Comprehensive Cabling Outstanding Brand Award, recognizing its excellence in the field.
– On December 30th, the selection of a new factory site in Dongguan was finalized, setting the stage for further production capacity expansion.
These efforts reflect Gaoxian's strategic approach to national market expansion, emphasizing professional development, innovation, and a commitment to quality.
2022- Research and development ++
Increase investment in R&D and production
With the launch of Gaoxian's second generation tool product line, the number of nationwide distributors has exceeded 200. The factory relocation comes with an additional investment of 15 million RMB, underscoring the company's commitment Gaoxian in expanding production capacity and enhancing product offerings. Key developments include:
– In January, Gaoxian was awarded the Thousand Homes Cabling Comprehensive Cable Craftsmanship Innovation Brand Award, recognizing the company's innovative contributions to the cabling industry.
– By April, the implementation of the new factory was completed, marking an important milestone in Gaoxian's expansion efforts.
– In June, the implementation of the new crystal head production line was completed and mass production of new crystal heads began. This development represents an important step forward in diversifying Gaoxian's product line and meeting market demand for high-quality ingredients.
– In December, the implementation of the technical patch cord production line was completed and mass production of technical patch cords began. The move further strengthens Gaoxian's position in the market by expanding its range of high-quality cabling solutions.
These initiatives demonstrate Gaoxian's strategic focus on strengthening research and development efforts and manufacturing capabilities to support an expanding distributor network and meet changing demands. changes in the cable industry.
2023 - New products
Accessory Series New Product Launch
A national distributor conference and new product launch event were held to introduce the new accessory series. This event marks a significant milestone for the company, promoting its commitment to innovation and its continuous effort to expand its product portfolio to meet the diverse needs of the market. The conference provides an opportunity for distributors from across the country to gather, learn about the new offerings, and discuss strategies for market penetration and sales growth.
2024 - Courage
Explore foreign markets